Tag Archives: book promotion

The House That BJ Built – Cover Selection

Published / by Elizabeth / Leave a Comment

The next book to create a buzz in the book reading community of India is the much awaited sequel to  Anuja Chauhan’s Those Pricey Thakur Girls, and it definitely deserves all that hype.

Those Pricey Thakur Girls by Anuja Chauhan – Book Review

I just loved ‘Those Pricey Thakur Girls’ (TPTG) and has been waiting for the sequel ever since I finished reading it. Last week I received a mail from Westland Publishers saying that they want us to help them choose the book cover for the sequel titled ‘The House That BJ Built’.

They gave two options to choose and I liked the second cover (B) and so does most of the people who voted. I can see more than 600 likes for the second cover and around 200 likes for the first cover (A) on Facebook. So it is going to be cover B. Yay!

The House that BJ Built by Anuja Chauhan Cover Selection A option The-House-That-BJ-Built-Anuja-Chauhan-Cover-Selection-B

So what do you guys think? Which cover did you like better?

I know this cover choosing is another promotional thing by the Westland Publishers, but I liked this simple promotional method which got everyone involved without much expense.

Gone are the days when publishers used to just send ARCs to book reviewers and wait for them to publish reviews in blogs/newspapers to get some publicity. Now they need to come up with new methods to reach more readers and social media allows them to do so efficiently.

Scion of Ikshvaku - Amish Tripathi

Amish Tripathi’s Ram Chandra Series

Published / by Elizabeth / 1 Comment on Amish Tripathi’s Ram Chandra Series

Last few weeks, Amish Tripathi got many people around here excited by announcing a contest to guess the theme of his next book series. There were twitter/facebook contests for guessing the theme with #WhatsNextAmish hashtag.

I was not paying much attention to it though I had read the first two books of the Shiva Trilogy and liked them. I skipped the third because of its sheer size and people who read it commented it that it could have been 200 pages shorter.

Things changed when Westland Publishers sent a mail asking if I want to get involved in the Mystery Box Challenge associated with Amish’s new book. And I said an yes. I received the parcel last week at my office, but I had taken few days leave due to fever and the contest was over by the time I opened the parcel.

Nishita had already posted a unboxing video and I was pretty clueless looking at it.

The box is a solid wooden box with some decorations and with few golden and silver strokes. I loved the lock of the box.

Amish Tripathi's Ram Chandra Series - Scion of Ikshvaku

When I opened the box, it contained a vial of mud-like substance ( I think it is fine mud), a scroll with secret clue to guess about the new book series and the promotional letter from Westland Publishers.

Amish Tripathi's Ram Chandra Series - Scion of Ikshvaku Promotion
Below you can find the picture of the scroll containing the secret clue about the book. Since the book and the series title has been already announced, I am not going into much details. It looks like different people got different clues.

Amish Tripathi's Ram Chandra Series - Scion of Ikshvaku- promotion clue

So did someone guess the series correctly? Did someone win any of the contests? I think the first book will take few months to be released – around October 2015 and it looks like it is going to be a 4-5 book series. I think Amish has the potential to gain more popularity if he plays his game carefully. I thought that Shiva Trilogy could have been better with a better editor. I hope he takes his books a little more seriously this time.

Read my review of the first book of Shiva Trilogy below. Guess I missed writing the review for the second one :)

The Immortals of Meluha by Amish Tripathi : Book Review